TheBalm beauty is truly a product of its time. Designed for simple and comfortable daily use with no fuss, these products really stick to the company's claim that they'll help you achieve your desired look in five minutes. To make the whole experience more fun, they come in colourful retro boxes and tubes with amusing names.

Whilst it's probably most popular among younger women, theBalm beauty is perfect for customers of all ages. As the founder Marissa Shipman says, 'youth is a state of mind… and of your makeup bag'. To make your decision even easier, theBalm does not test their products on animals.

When Marissa was starting out, she really entered the business with enthusiasm. Buying numerous books about makeup and studying up on the secrets of the trade, she tried to come up with the kind of products that she herself would have liked to see on the market. Thus, a new company was born.

The brand offers a full range of makeup products from mascaras, eyeshadows and powders to makeup palettes and blushes which are especially popular. One of theBalm's most popular products is the Mary-Lou Manizer highlighter designed for both cheeks and eyes, the Nude Tude palette or the universally flattering DownBoy blusher. Put simply, TheBalm combines creativity with high quality and innovative design.